Beyond formal protected areas, other areas are managed in ways that conserve biodiversity, ecosystem services, local culture, and other public goods. This project will set the stage for more thorough accounting of progress towards 30x30 by working with local partners to catalyze official recognition and mapping of these essential “Other Effective Conservation Measures” (OECMs) in key regions. The project will also convene partners around a shared road map towards understanding effectiveness of protected and conserved areas as a basis for conservation action and resource prioritization.